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Retail sector: data protection and IoT to innovate

Digital security as the foundation for innovation in the retail sector.

The retail sector is at the forefront of a technological revolution, embracing digital solutions to enhance customer experiences and optimize internal processes. Mobile and web applications facilitate online sales and consumer interaction, while IoT enables advanced management of warehouses and physical stores. However, with increasing digitalization comes the growing need to strengthen cybersecurity to protect sensitive data and effectively manage IoT devices, reducing operational risks and ensuring business continuity.

Why investing in cybersecurity and IoT in the retail sector is essential

Mobile app protection and transaction security

Mobile and web applications are the backbone of sales and digital services in the retail sector. Making apps more secure and resilient against cyberattacks is crucial to ensuring safe transactions, maintaining customer trust, and preventing financial losses.

Optimising logistics and experience with IoT

The Internet of Things provides retail businesses with the opportunity to monitor inventory in real time, automate logistics processes, and enhance the in-store experience through smart devices. A well-managed IoT infrastructure helps reduce operational costs and increase overall efficiency.

Regulatory compliance and data protection

With regulations becoming increasingly stringent, retail companies are required to implement advanced measures to protect customer data. A proactive approach to security not only avoids penalties and breaches, but also enhances corporate reputation, helping to build trust and loyalty among consumers.

The challenges

The retail sector faces several challenges in cybersecurity and IoT management

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Customer data theft - the weak point of digital retail

71% of cyberattacks in retail target the theft of sensitive data, including credit card numbers, personal information, and payment details. A single data breach can cause significant damage to both reputation and financial stability. (Source: Forbes, 2024)

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Device vulnerabilities - a growing attack surface

Devices like POS terminals and inventory apps increase the points of access that could be compromised. If not properly secured, these devices can serve as entry points for broader attacks that affect the entire business. (Biztech Magazine, 2024)

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Operational disruptions - the impact on retail companies

Attacks are on the rise in the retail sector, causing temporary disruptions that impact sales and the operations of physical stores, online platforms, and in-app stores. 77% of retail operators were victims of ransomware in 2023, with severe repercussions on profits. (Cegid, 2024)

How to Address Cybersecurity and IoT Challenges

Continuous Improvement of App Defenses
Implementing a continuous improvement process allows for the detection of anomalies and mitigation of application vulnerabilities. Through analysis tools and penetration testing, it’s possible to identify weak points in applications, preventing and addressing issues before they cause significant damage.

Optimizing Inventory Management with IoT
Using IoT devices to monitor inventory in real-time is revolutionizing warehouse and point-of-sale management. Sensors and RFID tags track product location and quantity, reducing errors and improving the accuracy of the supply chain. This automation helps businesses optimize stock turnover, prevent shortages or surpluses.

Personalizing the Customer Experience
From the use of beacons sending customers notifications about in-store discounts to interactive kiosks collecting data to suggest products, IoT is redefining the concept of experience. This technology boosts sales and supports marketing in defining more effective and targeted strategies.

Investing in cybersecurity and IoT offers numerous benefits

Increasing online sales, safely

Secure mobile and web applications drive online sales growth by increasing customer trust, allowing them to make purchases in a completely safe and protected manner, sharing their data with confidence.

Reducing costs

When properly managed, IoT enables process automation, inventory optimization, and improved operational efficiency, while simultaneously reducing costs associated with waste and losses.

Brand reputation and reliability

Cybersecurity is a strategic asset. Companies that show they protect customer data solidify their reputation and strengthen loyalty, standing out from the competition.